Toby Hoare

Toby Hoare

Chief executive, Europe, and chairman, UK

J Walter Thompson

Contact me
My Character:
  • Powerful
  • Tough
What's the best lesson you've learnt this year?

Keep doing what you believe is right.

What's the most satisfying thing you've done recently and why?

Helped my sons on to the London property ladder and welcomed my daughter home safely from her gap-year travels. Why? It’s obvious.

You're asked to do a TED talk. What would you choose to talk about and why?

Ideas. Are we allowing the focus on media channels to overshadow the idea?

You've got £1 million to invest in something. Who/what gets your money?

I’d give it to Crispin Odey and ask him to double it.

What single thing would improve your life?

More time.

You've found a time-travel machine. Where do you go?

June next year, when Arsenal win the Champions League.

It's 2020. What are you doing?

Trying to stay happy and healthy.

Oops, the world ends tomorrow. What do you do today?

Cancel the flight to New York I’m about to board and return home.

But if you could be anyone else in adland for a day, who would you be and why?

Martin Sorrell, because I’d like to try being an entrepreneur.

What will be your legacy (assuming the world doesn't actually end tomorrow)?

That’s for someone else to decide.

This is still a great business because…

We still attract great talent into the industry who demand change and push for better and better ideas.

What makes you, you?

Best to ask my mother, she’ll be honest!

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