The daily to-do list: do the thing you least want to do before anything else.What's the most satisfying thing you've done recently and why?
By far the most satisfying thing is recruiting and retaining nice, talented people and seeing them thrive. There's been lots of that this year.You're asked to do a TED talk. What would you choose to talk about and why?
Why the reading of serious literary fiction is necessary to civilised living, because it is.You've got £1 million to invest in something. Who/what gets your money?
I would buy a painting by Howard Hodgkin (not sure if £1 million is enough…).What single thing would improve your life?
A dog.You've found a time-travel machine. Where do you go?
The Globe theatre, 1600.It's 2020. What are you doing?
I have absolutely no idea – that's miles away.Oops, the world ends tomorrow. What do you do today?
Have a very long lunch with my friends, drink a lot of good wine and hope it's a false alarm.But if you could be anyone else in adland for a day, who would you be and why?
Robin Wight. I'd love to be that thin and have that much joie de vivre (but only for one day, please…).What will be your legacy (assuming the world doesn't actually end tomorrow)?
Legacy sounds super-pompous. I would hope that, on the whole, people enjoyed working with me and that the agency continues to grow.This is still a great business because…
It's fun, meritocratic, ever-changing, at the heart of popular culture, sometimes a bit silly, often very serious and peopled by individuals with intelligence, drive and undying optimism.What makes you, you?
Eh? I'm English, we don't talk about that sort of thing.