Two connected and specialist things. The new leadership team of the core business – Mel, Jase, JB and Caroline – and the performance of the three new BBH businesses: CRM, Sport and Studios.And what's been your biggest disappointment?
Not making it into Stuart Lancaster's Rugby World Cup squad despite a couple of very strong performances for the Olney Occasionals.When was the last time you surprised yourself?
Enjoying my first-ever anchovy on holiday in Italy.If you could change one thing about the industry at the moment, what would it be (and why)?
Our diversity of talent. The data is not pretty. Greater difference in our talent base will/must yield greater difference in our work.How do you get your creative juices flowing?
Listening to the inspirational creative speakers who come to BBH: legends such as Ed Catmull, Andy Serkis, Andrew Ruhemann and Ringan Ledwidge.You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?
Dylan Williams, Rich Exon and Paul Bradbury. We would eat Italian food that was OK, drink wine that was good and we would laugh greatly.The internet has been banned. What do you miss most (and why)?
YouTube. Film in an accessible, current and relentlessly rewarding form.What's the last Google search you did?
Local Wokingham dog-trainer.The robots are coming. What would you get yours to do for you?
Insomnia buddy.When you were a kid, what did you want to be when you grew up?
A gladiator.All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?
A selection of the most iconic and culturally influential movies of our time.I'm still here because…
I love my job and I love the people I work with and for. Every time things get even the tiniest bit samey, a whole new set of challenges, opportunities and partners emerge.The lowdown:
It has been a year of real change at Bartle Bogle Hegarty, from bedding in the mighty £90 million Tesco business, dealing with the reality of Publicis Groupe ownership and regenerating the agency through the departure of long-serving staff such as Jim Carroll and Charlie Rudd. But while getting BBH back to its industry-beating form is still a work in progress, there’s
none better than the muscular Fennell – a BBH-er man and boy – for securing the future of the bloodline. We hope he’s still up for the fight.