Chris  Forrester

Chris Forrester

Managing director


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What have you been proudest of this year?

The team – they have been brilliant. We are now stronger and more innovative, with a more durable and energetic reputation than at any time since I've been there.

And what's been your biggest disappointment?

We were the preferred bidder on Eye Airports earlier this year. Unfortunately, we weren't able to make it work. Airport is a space we have been keen to move into and so that was something that disappointed us.

When was the last time you surprised yourself?

This year’s company initiative was linked to well-being: everyone had to pick six pledges centred on personal well-being, ranging from easy to hard. One of mine was picking up the drum sticks after 20 years – not quite Keith Moon, but it seems I can still hold a beat.

If you could change one thing about the industry at the moment, what would it be (and why)?

The outdoor industry is in great shape. With the digital revolution in full swing, I am excited about what we can already do, which is so much more than just a few years ago. The one thing I would change is for us to be more collaborative, bringing more rapid change. I am sure the new industry body will help deliver this.

How do you get your creative juices flowing?

As many people who work with me will know, I seem to often think of my best ideas while in the shower. Not everyone will agree they are my best ideas, of course.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

Tom Goddard, Tim Bleakley and Naren Patel. Tom to once again listen to the Dublin apartment story, Tim to argue about football and Naren to rant about the relative merits of the Waterloo Domination over the IMAX.

The internet has been banned. What do you miss most (and why)?

Ironically, given the next question, Google search. My kids have grown up with me saying "Let's look it up and see" to all of their questions.

What's the last Google search you did?

Riding stables – I have finally succumbed.

The robots are coming. What would you get yours to do for you?

Go down two flights of stairs to get me the one thing I always forget.

When you were a kid, what did you want to be when you grew up?

A lorry driver. I still do. It's on my bucket list to drive across the States in an articulated lorry.

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

The Who's rock opera Quadrophenia. On watching it for the first time aged 13, it changed my views on music, fashion and popular culture forever.

I'm still here because…

I'm lucky!

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