Those I love would say the work we did with our clients and partner agencies on the Chivas Regal "Win the right way" campaign. It’s about helping the creation of new social businesses around the world. With an awful lot of meaningless crap being done, coming up with a brilliant creative idea that can unashamedly sell whisky and, in a relevant way, make a real difference in the world makes me (and a brilliant team) very, very proud. Oh and the British government got involved, too. Which was nice.And what's been your biggest disappointment?
I think I’m always a little disappointed.When was the last time you surprised yourself?
About 25 minutes ago on Store Street.If you could change one thing about the industry at the moment, what would it be (and why)?
Stop being so desperate. With the talent we have in the (broader) industry, we’ve never been more capable of achieving extraordinary things. That should be valued. Some get it so right but, let’s be honest, most trade without a backbone.How do you get your creative juices flowing?
Being in a room surrounded by smarter people than me with that unsettling sense of "what the hell is going to happen next?"You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?
Sorry. Busy doing my nails.The internet has been banned. What do you miss most (and why)?
Deliveroo – because sometimes you just can’t be arsed. Uber – because it’s 2am. TED Talks – because I didn’t know that.What's the last Google search you did?
Shopping centres.The robots are coming. What would you get yours to do for you?
Meetings.When you were a kid, what did you want to be when you grew up?
A falconer. (True.)All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?
The Asterix books because they’ve been with me my entire life and I never tire of them.I'm still here because…
I want to be better.