Simultaneously annoying and amusing half of Ireland via the media of balaclava and Gaelic.And what's been your biggest disappointment?
Always myself, still the dork's dork's dork.When was the last time you surprised yourself?
1997 with the realisation that Diesel leatherette trousers butter no parsnips at JWT.If you could change one thing about the industry at the moment, what would it be (and why)?
Disband the IPA for being so comfortably supine beneath the boot of procurement.How do you get your creative juices flowing?
I take stock phrases like "creative juices" and visualise them vividly and quite literally. UGGGHHH. JEEEZUS!! Don't try that one.You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?
Roger Sterling during his acid years.The internet has been banned. What do you miss most (and why)?
Having an easy place to house my restlessness.What's the last Google search you did?
How to answer a questionnaire in a way that is moderately funny but not too egregiously twatish. Zero results in 0.63 seconds.The robots are coming. What would you get yours to do for you?
I would have a brobot, a special android friend with with I could hang out, each nachos, leer at vacuum cleaners and play softball.When you were a kid, what did you want to be when you grew up?
A suspect device.All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?
Bill Ogilvy's collected works. From that I could regrow all world culture – you know, like from its DNA and shit.I'm still here because…
Nobody has looked behind the curtain to see the fat little fraud pulling the levers.