Jason Andrews

Jason Andrews

Executive creative director

Rapp

Contact me
My Character:
  • Creative
What have you been proudest of this year?

This year, Rapp London won more awards than in any previous year.

And what's been your biggest disappointment?

Stuart Lancaster still refuses to pick Steffon Armitage for the England rugby team because he plays in France.

When was the last time you surprised yourself?

OH!!! Just then.

If you could change one thing about the industry at the moment, what would it be (and why)?

The diversity of people in agencies. It's bigger than gender. We need to start bringing people in from different ethnicities, educational backgrounds, social classes. Agencies should reflect the diversity of the people they intend to communicate with.

How do you get your creative juices flowing?

Music. There's loads of research that shows music can have a big influence on getting your brain in gear. Thinking about something just before you sleep is also a great way to get your subconscious working on a brief.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

Twenty years ago I stumbled into the future Mrs Andrews at an agency we both worked in. She's still the best drinking buddy I've ever met.

The internet has been banned. What do you miss most (and why)?

Nothing. Banning it won't make it go away.

What's the last Google search you did?

I just went to see what happened if you search for Google on Google.

The robots are coming. What would you get yours to do for you?

My robot is really crap at tennis. At last, someone I can beat.

When you were a kid, what did you want to be when you grew up?

I'm still waiting to grow up. And I still want to be a rock star.

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

The Olduvai stone-chopping tool. It's the oldest humanly made object in the British Museum and about as close as we can get to where culture began. With that in our hands, we can start all over again.

I'm still here because…

I've barely got started yet.

Other people you may be interested in:

Marco Scognamiglio

Marco Scognamiglio

President, EMEA and APAC

Rapp

Links
Rosie Arnold

Rosie Arnold

Deputy executive creative director

Bartle Bogle Hegarty

Links
Ana Balarin

Ana Balarin

Executive creative director

Mother London

Links