Nicholas Hurrell

Nicholas Hurrell

Managing partner

George & Dragon

Contact me
My Character:
  • Entrepreneur
  • Party animal
What have you been proudest of this year?

Wales 28-England 25 (at time of writing).

And what's been your biggest disappointment?

Chelsea 1-Southampton 3 (at time of writing).

When was the last time you surprised yourself?

I can still do press-ups.

If you could change one thing about the industry at the moment, what would it be (and why)?

As an industry, we could do so much with some more time spent with our over-busy clients, but they spend less and less of it with us.

How do you get your creative juices flowing?

Any time that the internet is unavailable.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

Gurjit, Kate, Maisie and Claire. Hearing the unprintable stuff.

The internet has been banned. What do you miss most (and why)?

For one week: I would miss the instant gratification. Forever more: I would thrive on more personal contact, thinking time and creativity. And I would get my children back.

What's the last Google search you did?

Er… whether Claire's name has an "i" in it or not. I thought I knew. And I did. But I still checked. I'm nerdy about things like that.

The robots are coming. What would you get yours to do for you?

Gym work.

When you were a kid, what did you want to be when you grew up?

Taller (there's still time).

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

Shakespeare.

I'm still here because…

I'm lucky.

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