Paul Bainsfair

Paul Bainsfair

Director-general

IPA

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My Character:
  • Powerful
What have you been proudest of this year?

Doesn't pride come before a fall?

And what's been your biggest disappointment?

My golf. It's getting worse not better.

When was the last time you surprised yourself?

I was recently at lunch in a busy restaurant. There was a big wall mirror on the other side of the room. I was vaguely aware of my reflection among the other diners as I tried to enjoy my lunch. Half-way through the meal, my reflection got up and walked out. It wasn't my reflection – it was another bald bloke wearing specs.

If you could change one thing about the industry at the moment, what would it be (and why)?

The pernicious belief that by driving down fees, clients will get better value from their agencies. They couldn't be more wrong.

How do you get your creative juices flowing?

I don't have any reliable techniques. I wish I did. I am trying to come up with a witty response to this question but I'm getting nothing.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

Johnny Hornby, Robert Senior, Paul Lawson and Rooney Carruthers are all in the box marked "fun".

The internet has been banned. What do you miss most (and why)?

What I won't miss are ads for things I've already bought, following me around.

What's the last Google search you did?

I looked up Henry David Thoreau. Always good for a quote. My current favourite is "Beware of any enterprise requiring new clothes."

The robots are coming. What would you get yours to do for you?

Deal with call centres.

When you were a kid, what did you want to be when you grew up?

I loved Bewitched. A comedy about a beautiful witch called Samantha. I wanted to be married to Samantha. Her husband was an advertising man.

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

Holbein's portrait of Thomas More. It radiates goodness.

I'm still here because…

I like it here

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