Pedro Avery

Pedro Avery

Chief executive

Arena Media

Contact me
My Character:
  • Tough
What have you been proudest of this year?

Helping set up the Entertainment Hub with Adrian Pettett.

And what's been your biggest disappointment?

Google's rebrand – seems rather pointless.

When was the last time you surprised yourself?

At a local photography course, where I got a special commendation for best use of ISO settings.

If you could change one thing about the industry at the moment, what would it be (and why)?

BBC to take advertising – time for free-market competition.

How do you get your creative juices flowing?

Find a big, wide-open space, lie down, close my eyes and meditate.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

Anyone who attended the original Thames TV parties – they will know why.

The internet has been banned. What do you miss most (and why)?

Paul and his tweets.

What's the last Google search you did?

How to understand advanced quadratic equations to help my son with his A level (closely followed by Facebook).

The robots are coming. What would you get yours to do for you?

Sing me Bring Me Sunshine and dance the night away.

When you were a kid, what did you want to be when you grew up?

Tornado jet pilot.

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

Cave paintings – makes you realise the simplicity of communication. A picture can say a thousand words.

I'm still here because…

God hasn't yet called me in.

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