Richard Alford

Richard Alford

Partner

M&C Saatchi Accelerator

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What have you been proudest of this year?

Launching my own company - under the M&C Saatchi brand - called M&C Saatchi Accelerator. An integrated growth agency for clients whose ambitions are bigger than their budgets.

And what's been your biggest disappointment?

Not winning the Lottery. Its ridiculous, I've been doing it for ages.

When was the last time you surprised yourself?

When I set up my own company, M&C Saatchi Accelerator. An integrated growth agency for clients whose ambitions are bigger than their budgets.

If you could change one thing about the industry at the moment, what would it be (and why)?

I'd get more clients to see the real value of integrated growth agencies – for those whose ambitions are bigger than their budgets

How do you get your creative juices flowing?

Gawd, really? My juices are constantly in a state of oozing down the trouser leg of business, so mopping them up is more important than getting them flowing.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

I would absolutely not invite anyone from the industry. A more loathsome bunch you could not hope to find. I'd have Stephen Hawking, Marilyn Monroe, that girl who won the Nobel Prize, the amazing Stephen Fry, etc, etc, etc.

The internet has been banned. What do you miss most (and why)?

The Isis jihadi videos. Such fun and "so professionally made"!

What's the last Google search you did?

Pirate Bay. Don't bother, its been closed down.

The robots are coming. What would you get yours to do for you?

Running my integrated growth agency for clients whose ambitions are bigger than their budgets would be a good start.

When you were a kid, what did you want to be when you grew up?

Hutch (but absolutely not Starsky).

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

I'd save Palmyra. Oops, too late.

I'm still here because…

I'm a naive, silly, romantic optimist, who believes in the Lottery and that everything will be OK in the end.

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