Richard Arscott

Richard Arscott

Managing director

Abbott Mead Vickers BBDO

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My Character:
  • Party animal
What have you been proudest of this year?

It's always the people isn't it? They do things you can't. They rise to every challenge. They make you laugh. And they come in the next day and do it again.

And what's been your biggest disappointment?

There was one big missed opportunity that wrankles but you can't dwell – just focus on the good stuff.

When was the last time you surprised yourself?

I have grown to expect so little it doesn't take much. A successful light bulb change here, catching the right train there. You know the kinds of thing.

If you could change one thing about the industry at the moment, what would it be (and why)?

The gender balance in creative departments, which are currently a complete anachronism.

How do you get your creative juices flowing?

A black americano.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

Andrew, Steve and Richard. And a large handful of BMP circa 1998.

The internet has been banned. What do you miss most (and why)?

I find it increasingly important to have Fireman Sam and Ben & Holly's Little Kingdom on hand in case of meltdown. They have really been there for me this year.

What's the last Google search you did?

Wood flooring London. The house needs a bit of work.

The robots are coming. What would you get yours to do for you?

Anything and everything that buys me time. Starting with my tax return.

When you were a kid, what did you want to be when you grew up?

An England Test cricketer. Although there was a very brief and rather out-of-character spell of wanting to be the conductor of an orchestra.

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

It's difficult to look beyond Forever Young by Alphaville.

I'm still here because…

The Test cricketer thing hasn't come off. Yet.

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