Steve Ackerman

Steve Ackerman

Managing director

Somethin' Else

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What have you been proudest of this year?

Some content that really innovated, including our "Silverpoint" campaign for Absolut Vodka, our Brits online campaign and our Guitar Star series and online content for Sky.

And what's been your biggest disappointment?

Could say the obvious about pitches that didn't go our way but the real answer is Kanye West at Glastonbury – what was he on?

When was the last time you surprised yourself?

Today – this beard is taking some getting used to.

If you could change one thing about the industry at the moment, what would it be (and why)?

The Carlton Terrace after 10pm. Just horrible.

How do you get your creative juices flowing?

With a NutriBullet and some banana.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

For the atmos, James Kirkham from Holler; for the anecdotes, our non-exec Jon Wilkins; for access to anywhere, Jack Horner from Frukt. To bring along anyone who's anyone, Nicola Mendlesohn from Facebook.

The internet has been banned. What do you miss most (and why)?

The not entirely legal streams that allow me to watch West Ham's away games. The again, a reduction in West Ham viewing would definitely be better for my mental health.

What's the last Google search you did?

Who came up with the questions for this year's A-List.

The robots are coming. What would you get yours to do for you?

I thought they were already here – aren't they called lawyers?

When you were a kid, what did you want to be when you grew up?

A radio DJ – and I did it. Do you mean to say you weren't listening to the Steve Ackerman Show on 2-Ten FM in the early 90s? Now, that was entertainment.

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

A box set of The Wire would be a crucial cultural memory that could keep me going in lieu of books and music. If I'm allowed another thing, and it counts as culture, can we please look after the cast of The Book Of Mormon – laughter will be important in those post-apocalyptic times.

I'm still here because…

There are still two people in the office who are older than me.

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