Some great innovation work for a retail brand I can't talk about.And what's been your biggest disappointment?
The general elections.When was the last time you surprised yourself?
Last weekend in a wedding, I danced the Polonaise with an 80-year-old.If you could change one thing about the industry at the moment, what would it be (and why)?
I would force brands to join their physical and digital brand experiences for the sake of the consumer.How do you get your creative juices flowing?
In the shower.You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?
Rory Sutherland – you know why.The internet has been banned. What do you miss most (and why)?
YouTube – for listening to the ultra rare funk 45' singles.What's the last Google search you did?
Pigs.The robots are coming. What would you get yours to do for you?
Be my PA.When you were a kid, what did you want to be when you grew up?
A songwriter.All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?
45' singles.I'm still here because…
I am restless and I love a good challenge.