Wayne Arnold

Wayne Arnold

Global chief executive

Lowe Profero

Contact me
My Character:
  • Entrepreneur
What have you been proudest of this year?

From a business perspective, all markets have had an amazing year – this never happens! It is our biggest growing year since the dotcom boom days, with business coming from all angles. It is just wonderful when you see a plan come together and talent grow. On a personal level, seeing the Marketing Society in South-East Asia grow from a seed of an idea into a real thing is incredibly rewarding.

And what's been your biggest disappointment?

Southampton FC starting the season badly.

When was the last time you surprised yourself?

This year we wrote, produced and hosted a series called "Man About Asia". It started as a tongue-in-cheek guide on how to do business in the region. Besides the Alan Whicker jokes from friends, it seemed to turn out all right. I'm not giving up the day job yet though.

If you could change one thing about the industry at the moment, what would it be (and why)?

Make everyone more global. Our industry is still very "home turf" driven, the world is not. The immigration crisis happening in Europe right now is just another example of this. The more globally curious we all are, the more understanding, smarter and more successful as individuals and as an industry we will be.

How do you get your creative juices flowing?

Eating and drinking. As I travel the globe, I try to never eat and drink in the same place. It means you naturally see and meet new people. Hopefully, that will inspire some creative thoughts along the way.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

I think the crew from CDP in their heyday would be fun. I would imagine a long lunch after a successful pitch with Ridley Scott, Maurice Saatchi, Alan Parker and David Puttnam could have led to an eventful night out.

The internet has been banned. What do you miss most (and why)?

My heart just stopped!

What's the last Google search you did?

Sadly SGD to GBP FX rate.

The robots are coming. What would you get yours to do for you?

Keep everything charged so I never have to think about that again.

When you were a kid, what did you want to be when you grew up?

A wildlife safari park owner, a thief, a lawyer, a stock broker... I was very indecisive.

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

BB King's guitar "Lucille" – he somehow made wood and steel sound human.

I'm still here because…

You asked some good questions.

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