Will Arnold-Baker

Will Arnold-Baker

Managing director

Publicis

Contact me
What have you been proudest of this year?

Sweeping back into our gorgeous revamped Baker Street HQ and rubbing shoulders with our new family members, Poke and Vivid Brand, has puffed out everyone's chests and given us renewed pride in Publicis UK.

And what's been your biggest disappointment?

Bath losing in the rugby premiership final.

When was the last time you surprised yourself?

The day of any pitch. Feeling the nervous excitement of a newly hired account exec and then looking in the mirror and realising that I'll be expected to behave like a grown-up.

If you could change one thing about the industry at the moment, what would it be (and why)?

Enshrine the idea that great thinking has to come before tech, not the other way around.

How do you get your creative juices flowing?

I'm a voracious reader. Websites, newspapers, blogs, novels, whatever. If the fly-type on a financial services poster was the only thing available, I'd still read it.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

Andy Nairn, endless wordplay to set the tone; Nick Farnhill, charming and connected, to get us into the right parties; Steve Nicholls and Matt Anderson, Publicis London's creative directors and conversational provocateurs; Jason Cobbold for kicks; Vicky Jacobs to up the ante and James Murphy to pick up the bill.

The internet has been banned. What do you miss most (and why)?

Cassetteboy's Tory mashups.

What's the last Google search you did?

Are Clegg and Corbyn Conservative Manchurian candidates?

The robots are coming. What would you get yours to do for you?

Conduct millisecond-precise realtime auctions of online advertising space to accurately connect advertiser and audiences and take the joy out of media planning. Oh, hang on…

When you were a kid, what did you want to be when you grew up?

Advertising agency MD*. *may not be entirely true

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

Boccaccio's Decameron. A literary mother-lode of wit and wisdom, with a cheery two fingers up to church and state.

I'm still here because…

I've begun, belatedly, to balance out the red wine with exercise.

Other people you may be interested in:

Andy Bird

Andy Bird

Chief creative officer

Publicis

Links
Karen Buchanan

Karen Buchanan

Chief executive

Publicis London

Links
Dave Monk

Dave Monk

Executive creative director

Publicis London

Links