Zaid Al-Zaidy

Zaid Al-Zaidy

Former chief executive

McCann London

Contact me
  • n/a
  • zaidalzaidy
  • n/a
  • Communications House, 7-11 Herbrand Street, London, WC1N 1EX, United Kingdom
My Character:
  • Intellectual
  • Tough
What have you been proudest of this year?

Lolly Thomson.

And what's been your biggest disappointment?

Rob Doubal.

When was the last time you surprised yourself?

On paper, Whiplash seemed so boring.

If you could change one thing about the industry at the moment, what would it be (and why)?

There are too many super-clever-stupid people engaging in complex gymnastic monologues around data, technology and the agency model of tomorrow. Let's get back to the quality basics of connecting people with brands and the future will look after itself.

How do you get your creative juices flowing?

I often insert my index finger deep into either Rob's or Lolly's beard and, as soon as I feel it tingle, a great idea springs to mind.

You're planning a fun night out. Who from the industry would be your (fantasy) playmates (and why)?

Sergio Lopez and Tom Wong know how to par-tay.

The internet has been banned. What do you miss most (and why)?

The Find My Phone app because I can no longer track the whereabouts of my wife (it's really not a control thing).

What's the last Google search you did?

The meaning of "amnosia".

The robots are coming. What would you get yours to do for you?

Find a way of automating Rob and Lolly.

When you were a kid, what did you want to be when you grew up?

Poncharello from the 70s and 80s TV series, CHiPs.

All the world's culture (art, music, literature etc) is about to be destroyed. What one thing would you save (and why)?

Apocalypse Now. It's like dangerous backpacking, kind of.

I'm still here because…

I have a big mortgage.

Other people you may be interested in:

Rob Doubal

Rob Doubal

Co-president and chief creative officer

McCann London

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Laurence Thomson

Laurence Thomson

President and chief creative officer

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Anil Pillai

Anil Pillai

Former chief executive, UK, Middle East and Africa

DigitasLBi

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