- 36, Golden Square, London, W1F 9EE, United Kingdom
Tempting to answer this with another tyre brand such as Pirelli or Bridgestone. But my lame-ometer is twitching like a dreaming dog. So I'd say a dramatic year rather than a good one.You become prime minister in a shocking leadership coup. What's the first thing you do?
A number two in No10.What European import will you never give up?
Horse meat.What secret talent could you win an Olympic gold medal for?
Picking up small pieces of paper with only my saliva (fortified by a performance-enhancing Bassett's cherry drop). Hence I keep it a secret.What was the last thing you bought?
A Palomino Blackwing long-point (two-phase) pencil sharpener.What's the biggest question adland should be asking itself, but isn't?
Peak Authenticity? What marketing buzzword could you live without?What marketing buzzword could you live without?
"Snackable curation", "brandalism", "freemium". Unfortunately, the advertainment brandscape is ideation-rich when it comes to digitally native thought architects hyper-seeding game-changing adsperanto.When will the debate on diversity be "over"?
I have no idea. So I asked my Native American, transgender, "strawberry blonde", gay, hard-of-hearing friend. He/she said: "Please don't let the diversity debate be over. It's just so interesting to read about it every week in our industry publications." At least I think that's what he/she said.You have the power to change our industry for 24 hours. What do you do?
Develop a black-belt ad-blocker that rids the world of the toxic, interruptive pollution masquerading as advertising that infects pretty much all digital platforms.Why will you never be replaced by a robot at work?
Who would build a bald, overweight robot?If you could delete an everyday technology from history, what would it be?
The Bugaboo Cameleon pushchair. I hate that piss-poorly designed, extortionately priced piece of shit with all my black heart. And when my son is old enough to no longer need it, I will destroy it in the most extreme and violent manner that my dark imagination can muster.What's your favourite Pokémon?
Pokémon Go became Pokémon Went in the blink of a Doduo's eye, didn't it?Which fictional world would you most like to live in?
Anything created by Cormac McCarthy.Netflix and…
Chill. Is this for real? Everybody knows that.You visit your ten-year-old self and tell them about your life. What do they think?
Who is this paedo pretending to be me when I'm older?