Simon Fox

Simon Fox

Chief executive

Trinity Mirror

Contact me
  • n/s
  • n/s
  • One Canada Square, Canary Wharf, London, E14 5AP, United Kingdom
My Character:
  • Powerful
Work email

Good year?

A good year so far, financially – half-year profits up 44%; journalistically – Keith Vaz, Brexit coverage, Euros and Olympics, with record digital audiences both nationally and regionally; and commercially, having TM Solutions nominated for MediaWeek Sales Team of the Year. But the relentless headwinds in print media do not get any easier.

You become prime minister in a shocking leadership coup. What's the first thing you do?

Fire Boris – then introduce fair tax legislation for international corporations operating in the UK.

What European import will you never give up?

My French wife.

What secret talent could you win an Olympic gold medal for?

Magic – I've been a member of the Magic Circle since I was 18.

What was the last thing you bought?

Sue Unerman's book, The Glass Wall.

What's the biggest question adland should be asking itself, but isn't?

What do media agencies and news organisations look like in ten years' time?

What marketing buzzword could you live without?

"To be honest".

When will the debate on diversity be "over"?

Great progress is being made but there is still a long way to go.

You have the power to change our industry for 24 hours. What do you do?

Divert all media expenditure into news brands and watch the incredible effectiveness it would have.

Why will you never be replaced by a robot at work?

No robot could navigate its way through Canary Wharf.

If you could delete an everyday technology from history, what would it be?

The selfie stick… for obvious reasons.

What's your favourite Pokémon?

Sorry… not my thing.

Which fictional world would you most like to live in?

Hogwart's – would love to live in a magical world.

Netflix and…

Their mastery of data and subscription management.

You visit your ten-year-old self and tell them about your life. What do they think?

How mad I was to choose a career where the structural headwinds were so strong.

Other people you may be interested in:

Zoe Harris

Zoe Harris

Group marketing director

Trinity Mirror

Rupert Howell

Rupert Howell

Group development director

Trinity Mirror

James Wildman

James Wildman

Chief revenue officer

Trinity Mirror