Ana Balarin

Ana Balarin

Creative partner

Mother London

Contact me
  • n/s
  • anabbalarin
  • 10 Redchurch Street, London, E2 7DD, United Kingdom
My Character:
  • Creative
  • Good egg
Work email

n/s

What's your big ambition for the year ahead?

A full night's sleep.

Your mission: make advertising a desirable career for young people. What do you do?

Hire an influencer.

Which industry leader has most impressed you with their ability to transform a business?

Undisclosed.

What's your most annoying professional trait?

Avoiding tricky questions.

And what's your most embarrassing personal habit?

It's personal.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Do all my shopping.

Which app would you redownload first after a digital detox?

Instagram.

What's your side-hustle?

No energy left for that.

What's your fantasy Campaign headline?

Advertising is not dead.

What's the soundtrack to your life?

Anything but Björk.

The lowdown:

Balarin, her husband Hermeti, Chris Gallery and Katie Mackay made advertising history in 2017 when they were given responsibility for the day-to-day running of Mother London and became equity partners in the business. It is the first new team to be entrusted with maintaining the agency’s independent spirit and upholding its creative standards since Mother was founded in 1998.

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