My Character:
Work email
n/s
What's your big ambition for the year ahead?To do great work, have some fun and make a living.
Your mission: make advertising a desirable career for young people. What do you do?Move it outside of London, somewhere young people can afford to live. Give people more options for the types of lives they want to live.
Which industry leader has most impressed you with their ability to transform a business?Matt Groening.
What's your most annoying professional trait?Referencing Simpsons episodes. Every problem we deal with has been adequately dealt with by Homer.
And what's your most embarrassing personal habit?Quoting Simpsons lines at any problem life throws my way. Up and at them.
You've invented yourself an AI assistant. What's the first thing you'd ask it to do?Remember all my passwords. Even the ones that need you to use a mix of lower- and upper-case letters alongside numbers.
Which app would you redownload first after a digital detox?Uber. If it's still there.
What's your side-hustle?Strategy.
What's your fantasy Campaign headline?KFC crowned Marketer of the Year 2018.
What's the soundtrack to your life?The Stranger Things theme music.
