Darren Bailes

Darren Bailes

Executive creative director

VCCP

Contact me
  • 07768 687921
  • darrenbailes
  • Greencoat House, 15 Francis Street, London, SW1P 1DH, United Kingdom
My Character:
  • Creative
Work email

darrenb@vccp.com

What's your big ambition for the year ahead?

To get a Wimbledon wild card.

Your mission: make advertising a desirable career for young people. What do you do?

I'm really the wrong person to ask. Let's ask some young people.

Which industry leader has most impressed you with their ability to transform a business?

Tommy Shelby.

What's your most annoying professional trait?

Thinking animals are so much better than humans.

And what's your most embarrassing personal habit?

I forget to answer certain questions.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Who really invented you? It certainly wasn't me.

Which app would you redownload first after a digital detox?

The All Saints app.

What's your side-hustle?

There really is no time for a side hustle.

What's your fantasy Campaign headline?

Jim Thornton ate my hamster.

What's the soundtrack to your life?

Sounds of the Countryside Vol. 7 by the BBC Special Effects Unit. Circa 1978.

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