Jonathan Allan

Jonathan Allan

Sales director

Channel 4

Contact me
  • (020) 7306 8206
  • n/s
  • 124 Horseferry Road, London, SW1P 2TX, United Kingdom
My Character:
  • Social animal
Work email

jallan@channel4.co.uk

What's your big ambition for the year ahead?

To continue TV's fightback as the best advertising medium around, ween CEOs and CFOs off the quick fix of short termism and hold others, as publishers, accountable for brand safety, independent measurement and proving effectiveness.

Your mission: make advertising a desirable career for young people. What do you do?

Give them an interesting job, invest in their development, pay them properly and remember that this industry is supposed to be dynamic, creative and fun.

Which industry leader has most impressed you with their ability to transform a business?

Undisclosed.

What's your most annoying professional trait?

I'm trying really hard to listen more than I speak…

And what's your most embarrassing personal habit?

On my way home some nights I run through the parks to the station. I am not sure you would want to stand next to me on the train in summer.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Fire Alexa.

Which app would you redownload first after a digital detox?

All4.

What's your side-hustle?

A bit of this and that…

What's your fantasy Campaign headline?

Undisclosed.

What's the soundtrack to your life?

AC/DC, Duran Duran, Deacon Blue, The Smiths, The Stone Roses, The Charlatans, The Rolling Stones, Oasis, Kings of Leon, Foo Fighters, Foals, Royal Blood, Taylor Swift, both Justins and Little Mix.

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