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firstname.lastname@example.orgWhat's your big ambition for the year ahead?
To create magic with the people I work with, so we change the world together. Is that big enough?Your mission: make advertising a desirable career for young people. What do you do?
Inspire with stories. Our business should be about creating amazing stories that reflect the lives of the people we are talking to.Which industry leader has most impressed you with their ability to transform a business?
My UK chief executive Josh Krichefski.What's your most annoying professional trait?
My attention to detail can be quite anal and I am extremely competitive (from years of athletics training). Focus and a desire to win never goes.And what's your most embarrassing personal habit?
I think I look good on the dancefloor.You've invented yourself an AI assistant. What's the first thing you'd ask it to do?
Get my frigging mobile to work!Which app would you redownload first after a digital detox?
RainToday, Uber and Waze – they're all interlinked in my world!What's your side-hustle?
It's not a side-hustle, its very much front, middle, behind and side. Diversity = success and happiness.What's your fantasy Campaign headline?
UK advertising industry leadership reflects the fabulous fruit salad of the UK.What's the soundtrack to your life?
No Scrubs – TLC.The lowdown:
Blackett became Britain’s most powerful agency chief when WPP made her its first country lead for the UK. An energetic and inspirational leader, she is now responsible for 17,000 people across dozens of agencies. The symbolism of the appointment – Blackett’s parents grew up in Barbados – is not lost on an industry that has talked the diversity talk but often failed to walk it.