marcus.anselm@claritycp.com
What's your big ambition for the year ahead?To complete the Luxembourg Half Iron Man in under six hours, sleeping well the night before and getting a half decent finisher's photo.
Your mission: make advertising a desirable career for young people. What do you do?Show them the difference between a career and a job. Get them involved and aligned in the success of the business. Different forms of equity participation, visibility on the bigger picture and how they can influence it, sharing in the rewards of the team's success, providing a forum to share ideas and to be heard.
Which industry leader has most impressed you with their ability to transform a business?Carolyn McCall at easyJet – she took on a difficult role in a fierce industry with a dominant shareholder. Rebuilt the brand, increased passenger numbers and profitability.
What's your most annoying professional trait?Wanting to get to the answer quickly.
And what's your most embarrassing personal habit?Directional challenges. Inability to get from A to B without getting lost, pretty much every time. Having to ask the team at Clarity for the third time how to get to a place that's just round the corner and that I have been to many times before.
You've invented yourself an AI assistant. What's the first thing you'd ask it to do?Unsubscribe me from every group email list that I have somehow been added to but have no interest in.
Which app would you redownload first after a digital detox?Evernote.
What's your side-hustle?Running a charity triathlon once a year at Woburn Abbey and badgering people into taking part and raising money. Which reminds me - what are you doing 8 and 9 September (www.triforlife.co.uk)?
What's your fantasy Campaign headline?Accenture acquires WPP.
What's the soundtrack to your life?I'm Still Standing.
