Paul Bainsfair

Paul Bainsfair

Director general

IPA

Contact me
  • (020) 7201 8201
  • paulbainsfair
  • 44 Belgrave Square, London, SW1X 8QS, United Kingdom
My Character:
  • Good egg
  • Powerful
Work email

paul@ipa.co.uk

What's your big ambition for the year ahead?

With Brexit looming, to help make the UK the leading global hub for advertising and marketing.

Your mission: make advertising a desirable career for young people. What do you do?

Our starting salaries have fallen too far behind those of comparable industries, especially other business services. If we don't fix this, our appeal will be further diminished.

Which industry leader has most impressed you with their ability to transform a business?

Elon Musk.

What's your most annoying professional trait?

Always being right

And what's your most embarrassing personal habit?

Not saying.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Hoover up everything I'm expected to read and tell me which things really matter.

Which app would you redownload first after a digital detox?

WhatsApp.

What's your side-hustle?

Farming.

What's your fantasy Campaign headline?

Head of agency found in topless bar. (With apologies to the New York Post.)

What's the soundtrack to your life?

Everything by Bruce Springsteen and the E Street Band.

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