Steve Ackerman

Steve Ackerman

Managing director

Somethin' Else

Contact me
  • (020) 7250 5500
  • stevenackerman
  • 20-26 Brunswick Place, London, N1 6DZ, United Kingdom
My Character:
  • Good egg
Work email

steve.ackerman@somethinelse.com

What's your big ambition for the year ahead?

Bottle the Somethin' Else formula and explode it on to a whole new scale.

Your mission: make advertising a desirable career for young people. What do you do?

Clear out the dinosaurs and explain how advertising for 2018 is more than just 30-second spots, billboards and banners.

Which industry leader has most impressed you with their ability to transform a business?

I think the conversation Bruce Daisley is initiating through his Eat, Sleep, Work, Repeat podcast and conference activity is doing a lot to attempt to transform the business and I'm a fan!

What's your most annoying professional trait?

A loud voice and a lack of diplomacy is not often a winning combination.

And what's your most embarrassing personal habit?

Who cares about habits? My teenage daughter would say that I am the world champion of embarrassing.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Learn how to make a decent skinny flat white.

Which app would you redownload first after a digital detox?

The Nike Run app and Apple podcast app – they go hand in hand.

What's your side-hustle?

There's no side, I'm all about the hustle.

What's your fantasy Campaign headline?

Somethin' Else opens 20th international office on back of latest BAFTA and Cannes Lions win.

What's the soundtrack to your life?

Music is about memories, so tunes that hit me at crucial points in life are the ones that stick with me. Plus, of course, a healthy dose of Jill Scott, Marvin Gaye, Prince and Michael Jackson.

Other people you may be interested in:

Ben Kerr

Ben Kerr

Chief strategy officer

Somethin' Else

Links
Jez Nelson

Jez Nelson

Founder, chief executive and chief creative officer

Somethin' Else

Links
Helen Andrews

Helen Andrews

Managing director

Wieden & Kennedy London

Links