Steve Aldridge

Steve Aldridge

Gardener. Former founder of PAA and executive creative director of Engine


Contact me
My Character:
  • Creative
  • Entrepreneur
Work email

What's your big ambition for the year ahead?

To be better at everything I can do, and do more of the things I want to do.

Your mission: make advertising a desirable career for young people. What do you do?

Show them the Adam & Eve founders' payout coverage and picture from Campaign!

Which industry leader has most impressed you with their ability to transform a business?

Gerry McGovern, design director for Jaguar Land Rover. He has transformed a staid business through class-leading product design and innovation.

What's your most annoying professional trait?

I'm a perfectionist. No, I really am. Good enough never is.

And what's your most embarrassing personal habit?

I'm a biter. Nails. My own.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Pop out for some Stop 'n' Grow.

Which app would you redownload first after a digital detox?

Google Maps.

What's your side-hustle?

I do a nice portrait in oils and mixed media.

What's your fantasy Campaign headline?

PowerPoint banned after causing death of interesting ideas.

What's the soundtrack to your life?

London Calling. This city has given me everything. It is the most creative vibrant place in the world.

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