Steve Bell

Steve Bell

Co-founder and European chief executive

Iris

Contact me
  • (020) 7654 7950
  • bellyboy72
  • 185 Park Street, London, SE1 9DY, United Kingdom
Work email

steve.bell@iris-worldwide.com

What's your big ambition for the year ahead?

To be happy and healthy. It's as simple as that.

Your mission: make advertising a desirable career for young people. What do you do?

Pay them in "likes" rather than with money.

Which industry leader has most impressed you with their ability to transform a business?

Sam Noble, one of our co-founders. A real inspiration in so many ways.

What's your most annoying professional trait?

Overuse of the word "phenomenal".

And what's your most embarrassing personal habit?

My desire to win at whatever I do and whoever I do it with.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Get a handle on my inbox, set up meetings with inspiring people and make all the other stuff just disappear.

Which app would you redownload first after a digital detox?

Spotify – the only thing that makes my daily commute bearable.

What's your side-hustle?

Driving instructor – although my first and only non-paying client, my son, failed his test last week so perhaps I'll have a rethink.

What's your fantasy Campaign headline?

Steve Bell sold to Arsenal for £250m.

What's the soundtrack to your life?

Lucky Man by The Verve.

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