Wayne Arnold

Wayne Arnold

Former global chief executive

MullenLowe Profero

Contact me
  • +6596459915
  • waynejarnold
  • C-Space, 37-45 City Road, London, EC1Y 1AT, United Kingdom
Work email

wayne.arnold@mullenloweprofero.com

What's your big ambition for the year ahead?

Maximise the business shift from comms to business transformation by positioning MullenLowe Profero as the global experience-led transformation agency.

Your mission: make advertising a desirable career for young people. What do you do?

Put the "profession" into the industry. Many young people still see accountancy, law and consultancy as the professions they want to join – why not marketing? After all, we drive more day-to-day revenue and value for clients. We might not be quite as fun as a silicon valley start-up but we are far more fun than the so called "professions".

Which industry leader has most impressed you with their ability to transform a business?

Jeff Bezos. It is difficult transforming any industry, let alone multiple industries. Doing it while actually making money as well? Jeff is incredible and unique in that respect.

What's your most annoying professional trait?

Frameworks. I like seeing simplicity on a page. I am sure my 5P framework has driven my team mad for years.

And what's your most embarrassing personal habit?

Wearing the same outfit almost every day.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

"What is the most enjoyable thing I can do today?"

Which app would you redownload first after a digital detox?

BBC News.

What's your side-hustle?

Dark-chocolate taster.

What's your fantasy Campaign headline?

Industry business confidence at an all-time high.

What's the soundtrack to your life?

Around the World by Red Hot Chili Peppers.