Zaid Al-Zaidy

Zaid Al-Zaidy

Chief executive officer

Above + Beyond

Contact me
My Character:
  • Good egg
Work email

What's your big ambition for the year ahead?

More insane progress.

Your mission: make advertising a desirable career for young people. What do you do?

Lobotomise the industry.

Which industry leader has most impressed you with their ability to transform a business?

English manager Graham Potter, who has led the rise of Swedish club Ostersunds.

What's your most annoying professional trait?

My humour is so dry, it's borderline evil.

And what's your most embarrassing personal habit?

My manners are impeccable.

You've invented yourself an AI assistant. What's the first thing you'd ask it to do?

Develop an AI assistant to tell it what to do.

Which app would you redownload first after a digital detox?

Amazon Prime Video, of course…

What's your side-hustle?

1Gen. A renewable energy company specialising in micro-turbine technology.

What's your fantasy Campaign headline?

The bad behaviour issue: "A List top 100 PC blunders."

What's the soundtrack to your life?

A Spoonful of Sugar from Mary Poppins.

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