Andy Atkinson

Andy Atkinson

Chief revenue officer

Reach

Contact me
  • 07770 431450
  • reachsolutions
  • One Canada Square, Canary Wharf, London, E14 5AP, United Kingdom
Work email

andy.atkinson@reachplc.com

Give us one reason why advertising is still brilliant in 2019.

An industry still made up of passionate, creative, fun people. Predictable but true.

In 2019, I'll be using blockchain to…

Pad out any presentations where I need to look really intelligent.

You decide to launch a brand. What is it called and what does it do?

Let me think about this. I've got it – Reach Solutions, launched on 5 November 2018. It sells creative and effective advertising solutions at scale across a portfolio of premium print and digital products. It might just work.

When was the last time you felt professionally vulnerable and why?

Filling in this questionnaire, for obvious reasons.

Who is your favourite Instagrammer and why?

I'm too old.

You win the lottery. What would you do first?

Tell Lloyd Embley to send the photographers round so I could get my face all over the Reach portfolio of news brands looking really smug.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Pinot noir.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

In the digital world it would have to be context. It's so obvious but is often overlooked.

What is your go-to boxset binge?

Ozark, unfortunately only two series so far.

Enough's enough: it's time the next Doctor Who was…

Lost in space. I have a passionate dislike for anything science-fiction based.

If you weren't you, who in the industry would you like to be?

I'll dodge that bullet if you don't mind. Would hate to upset anyone.

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