Anna Arnell (previously Carpen)

Anna Arnell (previously Carpen)

Creative partner

And Rising

Contact me
  • n/s
  • n/s
  • 44 Clipstone Street, London, W1W 5DW, United Kingdom
My Character:
  • Creative
Work email

anna@andrising.co

Give us one reason why advertising is still brilliant in 2019.

Because there's so much to fight against. The bad guys are winning and we need to beat them. In times of turmoil, great things are born. Some people say it's only advertising but I honestly love this job so much.

In 2019, I'll be using blockchain to…

I won’t. I’ll be using pen and paper so Zuckerberg can’t hack me. I’m setting up a new WhatsApp group with my friends call WhatsBird where we’ll use pigeons to communicate. It’s a little slower, but I feel happier about the decision to move to bird. My pigeon's name is Lunchbox.

You decide to launch a brand. What is it called and what does it do?

I did and it's called Yako (pronounced Yay-co). Yako is a bear that helps kids communicate their feelings. I'm so glad that mental health is being talked about more in society. But we have to start early and we have to start with kids. If you have/know a kid, visit okayyako.com to get one.

When was the last time you felt professionally vulnerable and why?

Four minutes ago, reading out a script. Vulnerability is an important quality, especially when it comes to creativity. We all have egos that need stroking from time to time, but no one wants to hang out with the dude with a big ego. Besides, all ideas are vulnerable and have to be handled with care.

Who is your favourite Instagrammer and why?

Instagram used to be all about photos of sunsets and scenery. Now it’s an out and out meme factory and, for that reason, it’s thearchbishopofbanterbury.

You win the lottery. What would you do first?

Double check I hadn’t got the sixes confused with the nines.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

"Influencers" – £25,000 for an Instagram post? Thank you, next.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Nurses. Both my parents worked for the NHS for many years. Most of us couldn’t handle one day doing that job.

What is your go-to boxset binge?

There are too many too choose from. I can’t wait for season two of Big Little Lies. By the time this is published I'll already be behind on some new series. I love how Netflix made everyone else step up their game. HBO, BBC – there are loads of great shows being released.

Enough's enough: it's time the next Doctor Who was…

I'd watch if it were Beyoncé or Steve Carell.

If you weren't you, who in the industry would you like to be?

Moose the Dog from the Clearscore ads. Or maybe I'd be Jonathan Trimble, to see what it's like to work with me.

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