Chris Mundy

Chris Mundy

Managing director


Contact me
  • n/s
  • chrismundyldn
  • Second floor, 4 Roger Street, London, WC1N 2JX, United Kingdom
Work email


Give us one reason why advertising is still brilliant in 2019.

Advertising still has the power to change the world for better.

In 2019, I'll be using blockchain to…

Add clearance data to audit chains of information about each ad.

You decide to launch a brand. What is it called and what does it do?

Antidote! Sucks the posion out of social media and makes it a life-enhancing environment.

When was the last time you felt professionally vulnerable and why?

Right now we're at the tail end of the Iceland/Greenpeace "Rang-tang" ad ban furore. It's an emotive subject and we have been deluged with a huge amount of feedback from the public, some of it harassing and threatening. The team has been exceptional at focusing on getting the industry's ads cleared.

Who is your favourite Instagrammer and why?

Varies but right now probably streetleaks. Great photos from around the world. I'm not big on influencers.

You win the lottery. What would you do first?

Buy the flat next door and knock them together.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

University degrees. They have a place but I think, in certain sectors, the cost-benefit of paying for a degree is questionable.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Not quite the answer to the question but I don't think we'll ever crack the issue of social mobility or recruiting the best unless we find a way of screening potential talent that isn't based purely on work history/experience.

What is your go-to boxset binge?

I loved Stranger Things although, when stuck at an airport recently, I found myself drawn into the Dynasty reboot.

Enough's enough: it's time the next Doctor Who was…

Me (I've been saying this since I was nine).

If you weren't you, who in the industry would you like to be?

Tess (Alps not Daly). She knows everyone, talks brilliant sense, takes no nonsense and is universally liked.

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