Darren Bailes

Darren Bailes

Executive creative director

VCCP

Contact me
  • 07768 687921
  • darrenbailes
  • Greencoat House, 15 Francis Street, London, SW1P 1DH, United Kingdom
My Character:
  • Creative
  • Good egg
Work email

darrenb@vccp.com

Give us one reason why advertising is still brilliant in 2019.

Blockchain! Love it. Whatever it is, I can't get enough. Is it advertising? Who knows?

In 2019, I'll be using blockchain to…

Create software that explains to people what blockchain is.

You decide to launch a brand. What is it called and what does it do?

Blockchain for Beginners. It's an online tool, obvs, that explains blockchain to people like me who ask practically everyone in their department to explain WTF blockchain is and then don't get a single useful answer back. I suspect there are too many people like me. They – we – need help.

When was the last time you felt professionally vulnerable and why?

We call it a healthy paranoia. We live with it every single day. Whatever the successes, it's healthy to stay about 9% terrified. Terrified of cruising. Terrified of not over-delivering. Terrified of complacency. (I also felt vulnerable when recently asked a question about blockchain.)

Who is your favourite Instagrammer and why?

Markmaggiori (or #blockchain).

You win the lottery. What would you do first?

Thank the lord I don't work at Adam & Eve, which I suspect would somehow void my ticket. That would be bad. (And ban blockchain.)

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Blockchain. For all the obvious reasons. The bastard. You think we would have learned by now not to believe this shit. But no. You know what blockchain is like – you give it an inch and it takes a mile.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Blockchain. Kneel at the altar of Lord Blockchain. Next year it will be bigger than Game of Thrones and the next series of Peaky Blinders put together. I think there will be a movie any day now. Supreme will sell blockchain merch.

What is your go-to boxset binge?

Peep Show. Jeremy joins a cult. Mark holds a burglar hostage. Super Hans gives up the crack – and he loves crack! Jeremy wets himself at the wedding. Mark befriends a Nazi. I know every word. All genius.

Enough's enough: it's time the next Doctor Who was…

Lord Blockchain – an indescribable, incomprehensible, evil monster – made of blocks.

If you weren't you, who in the industry would you like to be?

Sir Adrian Coleman.

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