- 16 Shorts Gardens, London, WC2H 9AU, United Kingdom
n/sGive us one reason why advertising is still brilliant in 2019.
I wouldn't want to speculate so far out.In 2019, I'll be using blockchain to…
Create a distributed digital ledger of actual leather-bound physical ledgers.You decide to launch a brand. What is it called and what does it do?
Bain. It beats as it sweeps as it cleans.When was the last time you felt professionally vulnerable and why?
Right now. I feel like my abilities to appear interesting aren't sufficient given how uninteresting I have become.Who is your favourite Instagrammer and why?
All a bit mainstream, a bit late and obvious, a bit 2016. So Fuckjerry, Paul Danan and other things that people funnier and younger have passed on.You win the lottery. What would you do first?
Cover my self in Bovril and attempt to outrun 43 rescue greyhounds.Name one thing you think is criminally overrated by industry, society or culture and explain why.
Dumb measurements that turn into dumber targets. Goodhart's Law: "When a measure becomes a target, it ceases to be a good measure."Name one thing you think is criminally underrated by industry, society or culture and explain why.
Anchovies. They are the fishy fifth columnists of the food world.What is your go-to boxset binge?
I don't like piggy content metaphors. I don't binge, I don't graze and I don't snack. I watch, listen, read – like an actual human not a hog in shit.Enough's enough: it's time the next Doctor Who was…
I like the current one. She is from Sheffield and has good teeth and humourisms.If you weren't you, who in the industry would you like to be?
I'd like to be Robert Senior's girdle.