Gabrielle Ludzker

Gabrielle Ludzker

Chief executive

Proximity London

Contact me
  • 07974 442740
  • gabrielle_moss
  • Bankside 3, 90 Southwark Street, London, SE1 0SW, United Kingdom
Work email

ludzker.g@proximitylondon.com

Give us one reason why advertising is still brilliant in 2019.

Because the industry has gone mad! So next year will be one of the most unpredictable, disruptive and inspiring years of our lives.

In 2019, I'll be using blockchain to…

Surely the point is you should be able to figure that out?

You decide to launch a brand. What is it called and what does it do?

StreetBank – the first ever bank for people with no fixed abode.

When was the last time you felt professionally vulnerable and why?

Last January, when I came back from maternity leave and the martech world had evolved at light speed. Never learned anything so quickly in my life!

Who is your favourite Instagrammer and why?

My brother, who recently proposed by getting his fiancée's favourite cinema to play a compilation of their Instagram stories between the trailers. She said yes :-)

You win the lottery. What would you do first?

Buy the Peppa Pig franchise. My daughter has proven to me it is more addictive than any A-class drug.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Jargon. Because by obfuscating a streamlined infrastructure, we risk countervailing mission-inclusive paradigms and actuating cognitive dissonance going forward.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Kindness. Honestly, even 1% more would transform humanity.

What is your go-to boxset binge?

Can you believe it's still Grey's Anatomy? Are you watching the latest series?

Enough's enough: it's time the next Doctor Who was…

Exterminated.

If you weren't you, who in the industry would you like to be?

John Treacy, my executive creative director. I cannot think of anything more exciting than exploring the future possibilities of creativity in today's crazy world.

Other people you may be interested in:

Louise Barber

Louise Barber

Chairman

Proximity London

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Joe Braithwaite

Joe Braithwaite

Managing director

Proximity London

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John Treacy

John Treacy

Executive creative director

Proximity London

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