Jane Wolfson

Jane Wolfson

Chief agency officer

Hearst UK

Contact me
Work email


Give us one reason why advertising is still brilliant in 2019.

The people.

In 2019, I'll be using blockchain to…

Purchase everything I want with bitcoin – or still use my credit card.

You decide to launch a brand. What is it called and what does it do?

My Virtual Life – a way to be in two places at once. It sends a virtual you to the places you need to be.

When was the last time you felt professionally vulnerable and why?

Applying for graduate jobs in media when I wasn’t a grad. Worrying those interviewing me would think me incapable without that piece of paper. Fortunately, Marc Mendoza didn’t worry about those things and gave me my first job.

Who is your favourite Instagrammer and why?

Farrahstorr. Not only an amazing editor but a brilliant person.

You win the lottery. What would you do first?

Buy a house for each of my kids so they have somewhere to live in 15 years' time.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Freestyle jazz, lots of twanging and not much music.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Integrity. You have to walk the walk.

What is your go-to boxset binge?

The Sopranos.

Enough's enough: it's time the next Doctor Who was…

What's wrong with the one we've got?

If you weren't you, who in the industry would you like to be?

Anyone starting out in it.

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