My Character:
Work email
treacy.j@proximitylondon.com
Give us one reason why advertising is still brilliant in 2019.We still get paid to create stuff.
In 2019, I'll be using blockchain to…Make ridicious over-the-top marketing claims for blockchain.
You decide to launch a brand. What is it called and what does it do?Whatever it is, it will be enabled by blockchain because blockchain is the solution to all of mankind's problems. (I'm starting early.)
When was the last time you felt professionally vulnerable and why?When I brought in for judgment the lemon drizzle cake I made during bake-off week.
Who is your favourite Instagrammer and why?I'm more of a hashtag man.
You win the lottery. What would you do first?Probably a wee.
Name one thing you think is criminally overrated by industry, society or culture and explain why.Open-plan offices. Has anyone ever had a good idea in one?
Name one thing you think is criminally underrated by industry, society or culture and explain why.Cynicism. Do I really have to explain that?
What is your go-to boxset binge?Currently, Making a Murderer series two. (Spoiler: he definitely didn't do it.)
Enough's enough: it's time the next Doctor Who was…A black James Bond?
If you weren't you, who in the industry would you like to be?Bob Hoffman.
