Kate Bosomworth

Kate Bosomworth

Chief marketing officer

M&C Saatchi

Contact me
  • 07960 258800
  • motorbikechic
  • 36, Golden Square, London, W1F 9EE, United Kingdom
Work email

kate.bosomworth@mcsaatchi.com

Give us one reason why advertising is still brilliant in 2019.

A backdrop of political and economic turmoil will enable us to show the value we can bring to society. This level of change provides us all with a unique creative opportunity.

In 2019, I'll be using blockchain to…

Drive transparency and strengthen our insight-gathering capabilities across the group globally.

You decide to launch a brand. What is it called and what does it do?

A revolutionary new bra – do something useful with my ridiculous surname.

When was the last time you felt professionally vulnerable and why?

The first time I sold the agency in 2012. There was a period of time I worried I'd sold my agency to the wrong people. When you've spent that long building something incredible, it's an awful feeling.

Who is your favourite Instagrammer and why?

Martin Hartley – the world's leading adventure photographer.

You win the lottery. What would you do first?

Go buy the new Norton Atlas and the new Norton V4 SS. Both with custom paint jobs.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Quinoa. Is there a salad anywhere on the planet these days that doesn't contain this stuff?

Name one thing you think is criminally underrated by industry, society or culture and explain why.

New socks. Massively underrated.

What is your go-to boxset binge?

House of Cards.

Enough's enough: it's time the next Doctor Who was…

Eddie Izzard. He'd be epic.

If you weren't you, who in the industry would you like to be?

Sereena Abbassi.

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