Lawson Muncaster

Lawson Muncaster

Managing director

City AM

Contact me
  • 07795 972199
  • n/s
  • New Bridge House, 25 Bridge Street, London, SE1, United Kingdom
Work email

lawson.muncaster@cityam.com

Give us one reason why advertising is still brilliant in 2019.

It’s people understanding that algorithms don’t make brands and don’t sell products long term – it’s quite frightening this Holy Grail has been believed for so long!

In 2019, I'll be using blockchain to…

Generate a new advertising stream for City AM, not its technology but its desire to tell people about it.

You decide to launch a brand. What is it called and what does it do?

Factu – real people talking about real things.

When was the last time you felt professionally vulnerable and why?

You can’t feel vulnerable in this world.

Who is your favourite Instagrammer and why?

n/s

You win the lottery. What would you do first?

Unfortunately, it wouldn’t be enough to change the world of politics – a shambles.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

The belief that algorithms are the answer. Data!

Name one thing you think is criminally underrated by industry, society or culture and explain why.

n/s

What is your go-to boxset binge?

Narcos or Blue Planet.

Enough's enough: it's time the next Doctor Who was…

Nick Theakstone.

If you weren't you, who in the industry would you like to be?

Eric Newnham.

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