Louise Barber

Louise Barber

Chairman

Proximity London

Contact me
  • 07803 853011
  • barber_lou
  • Bankside 3, 90 Southwark Street, London, SE1 0SW, United Kingdom
Work email

barber.l@proximitylondon.com

Give us one reason why advertising is still brilliant in 2019.

There's no such thing as an average day.

In 2019, I'll be using blockchain to…

Is that a new version of Tetris?

You decide to launch a brand. What is it called and what does it do?

E-tinder. An app that scans and sorts my emails right and left (read/delete).

When was the last time you felt professionally vulnerable and why?

About 10 mins ago, when I tried to answer the blockchain question.

Who is your favourite Instagrammer and why?

Behindthescars. A photographer who captures scar portraits and stories. This campaign celebrates courage, empowerment, positivity and encourages us to embrace the skin we're in (relevant to someone close to me).

You win the lottery. What would you do first?

Get an Uber home.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Love Island – no explanation needed.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

The BBC. Diminished, dumbed down or disappeared would be disastrous.

What is your go-to boxset binge?

The Bridge (or any Nordic noir).

Enough's enough: it's time the next Doctor Who was…

Eddie Redmayne. Male/female, looks good whatever.

If you weren't you, who in the industry would you like to be?

One of our graduates. I'd do it all over again (maybe a little better too).

Other people you may be interested in:

Joe Braithwaite

Joe Braithwaite

Managing director

Proximity London

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Gabrielle Ludzker

Gabrielle Ludzker

Chief executive

Proximity London

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John Treacy

John Treacy

Executive creative director

Proximity London

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