Mark Lund

Mark Lund

Chief executive

McCann Worldgroup UK

Contact me
  • n/s
  • n/s
  • 7 Herbrand Street, London, WC1N 1EX, United Kingdom
My Character:
  • Entrepreneur
  • Good egg
  • Powerful
Work email

Give us one reason why advertising is still brilliant in 2019.

It's growing, it's creative, it's an ever-changing mix of timeless and new challenges, it's never, ever dull and it's one of the last things that humans will be better at than artificial intelligence.

In 2019, I'll be using blockchain to…

Manage my extensive databases of things I don't quite understand the use of.

You decide to launch a brand. What is it called and what does it do?

It's called ChainClear – it gets rid of blockchain in an instant and leaves a lovely lemony scent.

When was the last time you felt professionally vulnerable and why?

Standing up in front of 60 McCann UK future leaders and talking about how I'd got there (professionally that is, not which form of transport I'd used). I feel professionally vulnerable most days. The days when I don't, I worry that I'm not doing enough.

Who is your favourite Instagrammer and why?

TabloidArtHistory because as they say: "For every pic of Lindsay Lohan falling, there's a Bernini sculpture begging to be referenced."

You win the lottery. What would you do first?

Pinch myself and wake up – I don't play it although I regard it as a very good thing.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Dry months. I did one in October. It was very boring and I didn't end up either significantly lighter or feeling boundlessly healthy.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Early Stranglers music – quite brilliant lyrically and musically. Hanging Around is a minor masterpiece.

What is your go-to boxset binge?

There are so many. Most recent is Killing Eve, which I hoovered up in a week. Wonderful production, writing and acting. Properly, subversively funny, too.

Enough's enough: it's time the next Doctor Who was…

Martin Sorrell – as old as time itself, immeasurably wise and still with an infinite appetite for life.

If you weren't you, who in the industry would you like to be?

Tom Knox. I'd know so much more about the finer things in life.

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