Mike Anderson

Mike Anderson

Starter of things

Chelsea Apps

Contact me
Work email

mikea@chelsea-apps.com

Give us one reason why advertising is still brilliant in 2019.

The people in it.

In 2019, I'll be using blockchain to…

Fix a few things we couldn’t before.

You decide to launch a brand. What is it called and what does it do?

The dottts. We join them – tech, people and products.

When was the last time you felt professionally vulnerable and why?

Every day. The world moves so fast.

Who is your favourite Instagrammer and why?

Me 'cause I barely use it.

You win the lottery. What would you do first?

Work out how to give it away and enjoy doing it.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

The need to be on social media all the time. It kills conversation for a lot of young people. Try an evening without it with the family – your kids can be very interesting to talk to.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

The power of tech and how it will make life better and easier. The speed at which we could innovate.

What is your go-to boxset binge?

Peaky Blinders.

Enough's enough: it's time the next Doctor Who was…

A decent actor.

If you weren't you, who in the industry would you like to be?

Martin Sorrell. He’s so clever.