Paul Bainsfair

Paul Bainsfair

Director general

IPA

Contact me
  • 07768 333666
  • paulbainsfair
  • 44 Belgrave Square, London, SW1X 8QS, United Kingdom
My Character:
  • Good egg
  • Powerful
Work email

paul@ipa.co.uk

Give us one reason why advertising is still brilliant in 2019.

Audi won this year's IPA Effectiveness Grand Prix with the perfect marriage of creativity and data, sales three times faster than the UK market and a profit return on marketing investment of £2.07 for every £1 invested. I call that brilliant.

In 2019, I'll be using blockchain to…

Show how clever I am.

You decide to launch a brand. What is it called and what does it do?

Doughnut. It's a participation brand where half of what you pay is donated to good causes.

When was the last time you felt professionally vulnerable and why?

In a meeting in San Francisco three years ago, when a very clever bloke tried to explain Bitcoin and blockchain to me.

Who is your favourite Instagrammer and why?

Curbyourlarrydavid is hilarious.

You win the lottery. What would you do first?

Pop into Anderson & Sheppard for a new whistle.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Social media.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Good news.

What is your go-to boxset binge?

Better Call Saul.

Enough's enough: it's time the next Doctor Who was…

Roger Daltry.

If you weren't you, who in the industry would you like to be?

Jeremy Bullmore.

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