Rupert Howell

Rupert Howell

Group development director

Reach

Contact me
  • 07770 381300
  • n/s
  • One Canada Square, Canary Wharf, London, E14 5AP, United Kingdom
My Character:
  • Entrepreneur
  • Flashy
  • Legend
Work email

rupert.howell@reachplc.com

Give us one reason why advertising is still brilliant in 2019.

Because it works; and it still works best when real creativity is applied.

In 2019, I'll be using blockchain to…

n/s

You decide to launch a brand. What is it called and what does it do?

Troll-free. An algorithm to silence the morons on Twitter.

When was the last time you felt professionally vulnerable and why?

All the time – that way you keep on your game.

Who is your favourite Instagrammer and why?

My daughter Amy. She’s interesting and funny.

You win the lottery. What would you do first?

Ensure "no publicity".

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Novelty. It’s not the same as innovation or creativity, but is often mistaken for both.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Experience. Once you've been around for a while, you realise everything is cyclical and history does repeat itself.

What is your go-to boxset binge?

Billions.

Enough's enough: it's time the next Doctor Who was…

Put out to pasture.

If you weren't you, who in the industry would you like to be?

Anyone who enjoys it as much as I do.

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