Sara Tate

Sara Tate

Chief executive

TBWA\London

Contact me
  • n/s
  • saraktate
  • 76-80 Whitfield Street, London, W1T 4EZ, United Kingdom
My Character:
  • Good egg
Work email

sara.tate@tbwa.com

Give us one reason why advertising is still brilliant in 2019.

Because it's chock-full of people who care enough to keep making it brilliant.

In 2019, I'll be using blockchain to…

I’m 99% sure I don’t understand what it is but I’m still holding out hope that it can help with Brexit.

You decide to launch a brand. What is it called and what does it do?

Sleepify. It will be a service that magically inserts eight hours' sleep into only five hours.

When was the last time you felt professionally vulnerable and why?

When asked what I’ll be using blockchain for in 2019.

Who is your favourite Instagrammer and why?

Patti Smith. Poetic, calm and otherworldly. The perfect antidote to rubbing shoulders with cynical Londoners on the Northern Line.

You win the lottery. What would you do first?

Am I too old to get a pony? Actually, don’t answer that.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Cats. They are like tiny, angry demons that squat in your house and eat your food but may attack you at any time. (Disclaimer: I'm allergic to them so possibly biased.)

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Growing old. We will all be living till 100 and working till we are 99 so its time brands and business embraced life and looks in later years.

What is your go-to boxset binge?

The West Wing. I’m channelling CJ Cregg aka Big Bird.

Enough's enough: it's time the next Doctor Who was…

Almost all TV shows can be improved by the addition of Sandi Toksvig.

If you weren't you, who in the industry would you like to be?

Martin Jones at the AAR. Oh to sit in on all those pitches.

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