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firstname.lastname@example.orgGive us one reason why advertising is still brilliant in 2019.
Because I'm the boss now.In 2019, I'll be using blockchain to…
Fire my bank.You decide to launch a brand. What is it called and what does it do?
Alan Says. It will fire my bank for me.When was the last time you felt professionally vulnerable and why?
Daily. No vulnerability, no growth. No one knows everything and, if they say they do, they're lying.Who is your favourite Instagrammer and why?
My husband. He can make an inappropriately dressed, washed-out day at the beach look enviable.You win the lottery. What would you do first?
Wonder why I'd won the lottery when I didn't buy a ticket.Name one thing you think is criminally overrated by industry, society or culture and explain why.
Social media. Nothing social about a train carriage of commuters incapable of interaction with any living thing other than their thumbs.Name one thing you think is criminally underrated by industry, society or culture and explain why.
Kindness. No one ever said: "Be more mean." And it's free. Brucie bonus.What is your go-to boxset binge?
I'm more of a book girl.Enough's enough: it's time the next Doctor Who was…
Marty McFly.If you weren't you, who in the industry would you like to be?
Any of my Essity team, who get to send emails entitled "Viva la vulva" on a daily basis. Imagine how different that would have looked 10 years ago. Now that's progress.