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n/sGive us one reason why advertising is still brilliant in 2019.
Because I still think so after my 28th year of being in and around it. And I'm a cynical old curmudgeon.In 2019, I'll be using blockchain to…
Do that thing, that needs blockchain, as part of that thing, over there, with them.You decide to launch a brand. What is it called and what does it do?
Indignitas. For assisted, self-determined dying with style and absolutely no dignity. It'll be legalised in the UK soon, so watch this space. The strapline will be: "Go out on a blowout."When was the last time you felt professionally vulnerable and why?
Daily. Because I still live with the fear that I'm shit at my job. You could argue this is a healthy motivator to continually strive for improvement and brilliance. Or it could just mean I'm actually shit at my job.Who is your favourite Instagrammer and why?
Paul_danan_official always makes me laugh.You win the lottery. What would you do first?
Collect my winnings? Then spend them on propping up the economy of the Republic of the Maldives.Name one thing you think is criminally overrated by industry, society or culture and explain why.
New Year's Eve. The most crushingly underwhelming and crap night of the year. Have yet to find a better coping strategy than a nice dinner and going to bed early enough to avoid the "celebrations".Name one thing you think is criminally underrated by industry, society or culture and explain why.
Good humour. In advertising, business, the media and society at large. There's a distinct lack of it, yet we all desperately need it. Life's too important to be taken seriously.What is your go-to boxset binge?
I'm more of an "everything in moderation" kind of guy. Although I last bought every John Niven novel and read them back to back. If book boxsetting (book-setting) is a thing?Enough's enough: it's time the next Doctor Who was…
Jodie Comer.If you weren't you, who in the industry would you like to be?
Spoilt for choice. Naren Patel, Lindsey Clay, Nils Leonard, Ella Dolphin, Rosie Arnold. The industry is full of people who are smart, creative, successful, beautiful, nice, funny and talented. In fact, scratch that. Everyone makes me sick.