Steve Aldridge

Steve Aldridge

Creative consultant

n/a

Contact me
My Character:
  • Entrepreneur
  • Good egg
Work email

steve.aldridge@mac.com

Give us one reason why advertising is still brilliant in 2019.

People. This year more than any other, I've been reminded it's an industry full of talent, generosity and kindness.

In 2019, I'll be using blockchain to…

Keep my data safe.

You decide to launch a brand. What is it called and what does it do?

SandCharger™, the all-electric beach buggy. Think the Banana Splits crossed with Elon Musk.

When was the last time you felt professionally vulnerable and why?

Every day. The blank piece of paper generates every emotion. New ideas and original thinking are always vulnerable.

Who is your favourite Instagrammer and why?

Addictivesketcher. He never stops. He demonstrates that no matter how much natural talent you have, you need to practice your craft every day to improve.

You win the lottery. What would you do first?

The Milkybars are on me.

Name one thing you think is criminally overrated by industry, society or culture and explain why.

Cycle lanes. For the few and able.

Name one thing you think is criminally underrated by industry, society or culture and explain why.

Bus lanes. For the many. An inclusive network.

What is your go-to boxset binge?

Ballers.

Enough's enough: it's time the next Doctor Who was…

The Rock. Check out Ballers.

If you weren't you, who in the industry would you like to be?

I'm really happy being me. But I'd love to be a grad and do it all over again.

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